Privacy Policy

Updated: 8th March 2023

This privacy policy explains how we use personal information we collect about you when you use this website, and other web related services. These services are provided under the Identiti UK Group, Identiti UK Lab Ltd and Identiti UK Training Ltd.



  1.  What information do we collect about you?
  2. How will we use the information about you?
  3. Marketing
  4. Access to your information and correction
  5. Data retention
  6. Cookies
  7. Our agents
  8. Patient information
  9. Payments
  10. Third party websites linked to Identiti UK’s website
  11. Other websites
  12. Changes to our privacy policy
  13. Your rights to data
  14. How to contact us


1. What information do we collect about you?

We collect information about you when you register with us or place an order for products or services. We also collect information when you voluntarily complete customer surveys, provide feedback, and participate in competitions. Website usage information is collected using cookies.


2. How will we use the information about you?

We collect information about you to process your order, manage your account and, if you agree, to email you about other products and services we think may be of interest to you.

We use your information collected from the website to personalise your repeat visits to our website. If you agree, we shall pass on your personal information within the Identiti UK Group so they may offer you their products or services.

Identiti UK Lab Ltd and Identiti UK Training Ltd will not share your information for marketing purposes outside of the Identiti UK Group.

All online transactions are processed through Stripe and potentially subject to credit reference agencies and fraud prevention agencies.

3. Marketing

We would like to send you information about products and services within the Identiti UK Group which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date.

You have the right at any time to stop us from contacting you for marketing purposes or giving your information to other members within the Identiti UK Group.

If you no longer wish to be contacted for marketing purposes, please click here.

4. Access to your information and correction

You have the right to request a copy of the information that we hold about you. If you would like a copy of some, or all of your personal information, please email or write to us at the following address. This information is provided within 72 hours for free.

We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.

5. Data retention

The Identiti UK Group will retain your data for as long is necessary.

6. Cookies

Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.

For further information visit or

You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result.

7. Our agents

We employ other companies and individuals to perform functions on our behalf. Examples include: delivering packages, running and administering our online booking systems, sending postal mail and processing credit card payments. They have access to personal information needed to perform their functions, but cannot use it for other purposes.

8. Patient

Additionally, we are processors of patient information such as impressions of teeth, fit date, treatment objective and treatment plan as well as information which identifies the patient such as name, last name, date of birth and sometimes title (Mr, Mrs, Dr). Patient details are recorded to identify the course of treatment with the right individual.

This information is only used to fulfil treatment objectives. If you do not have permission to send on the patients details to us for treatment we will use an alternative reference method.

9. Payments

All online transactions made through our Courses booking page are PCI DSS compliant as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express, JCB and Discover.

All details provided during payments is not stored and secured by 128 bit encryption methods.

10. Third-party websites linked to Identiti UK’s services

Ortho Case Plan Forum

Our support forum is a membership service locked behind a password protected login on an AES encrypted server. Only non personal information is collected, personal information is not shared.

Cloud Backup

Identiti UK Lab Ltd makes cloud backups of all digital laboratory patient  cases under a third-party provider, utilising AES-256 encryption. Only your name/reference will be associated with these files under encryption and password protected.

11. Other websites

Our website contains links to other websites. This privacy policy only applies to this website so when you link to other websites you should read their own privacy policies.

12. Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. This privacy policy was last updated on 8th March 2023.

13. Your rights to data

Your information is held by us with your permission, you have::

– the right to be informed;
– the right of access;
– the right of rectification;
– the right to erasure;
– the right to restrict processing;
– the right to data portability;
– the right to object; and
– the right not to be subject to automated decision-making including profiling.

The right to data portability only applies:

– to personal data an individual has provided to a controller;
– where processing is based on the individual’s consent or for the performance of a contract; and
– when processing is carried out by automated means.


14. How to contact us

Please contact us if you have any questions about our privacy policy or information we hold about you:

– by email
– or write to us at: Identiti UK Group, Unit 1, Babbage Court, Babbage Road, TQ9 5JE