Updated: 5th March 2020
- What information do we collect about you?
- How will we use the information about you?
- Access to your information and correction
- Data retention
- Our agents
- Patient information
- Third party websites linked to Identiti’s website
- Other websites
- Your rights to data
- How to contact us
1. What information do we collect about you?
We collect information about you when you register with us or place an order for products or services. We also collect information when you voluntarily complete customer surveys, provide feedback, and participate in competitions. Website usage information is collected using cookies.
2. How will we use the information about you?
We collect information about you to process your order, manage your account and, if you agree, to email you about other products and services we think may be of interest to you.
We use your information collected from the website to personalise your repeat visits to our website. If you agree, we shall pass on your personal information within the Identiti Group so they may offer you their products or services.
Identiti Lab Ltd and Identiti Training Ltd will not share your information for marketing purposes outside of the Identiti Group.
All online transactions are processed through Stripe and potentially subject to credit reference agencies and fraud prevention agencies.
We would like to send you information about products and services within the Identiti Group which may be of interest to you. If you have consented to receive marketing, you may opt out at a later date.
You have the right at any time to stop us from contacting you for marketing purposes or giving your information to other members within the Identiti Group.
If you no longer wish to be contacted for marketing purposes, please click here.
4. Access to your information and correction
You have the right to request a copy of the information that we hold about you. If you would like a copy of some, or all of your personal information, please email or write to us at the following address. This information is provided within 72 hours for free.
We want to make sure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.
5. Data retention
The Identiti Group will retain your data for as long is necessary.
Cookies are text files placed on your computer to collect standard internet log information and visitor behaviour information. This information is used to track visitor use of the website and to compile statistical reports on website activity.
You can set your browser not to accept cookies and the above websites tell you how to remove cookies from your browser. However in a few cases some of our website features may not function as a result.
7. Our agents
We employ other companies and individuals to perform functions on our behalf. Examples include: delivering packages, running and administering our online booking systems, sending postal mail and processing credit card payments. They have access to personal information needed to perform their functions, but cannot use it for other purposes.
8. Patient information
Additionally, we are processors of patient information such as impressions of teeth, fit date, treatment objective and treatment plan as well as information which identifies the patient such as name, last name, date of birth and sometimes title (Mr, Mrs, Dr). Patient details are recorded to identify the course of treatment with the right individual.
This information is only used to fulfil treatment objectives. If you do not have permission to send on the patients details to us for treatment we will use an alternative reference method.
All online transactions made through our Courses booking page are PCI DSS compliant as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express, JCB and Discover.
All details provided during payments is not stored and secured by 128 bit encryption methods.
10. Third-party websites linked to Identiti’s services
Ortho Case Plan Forum
Our support forum is a membership service locked behind a password protected login on an AES encrypted server. Only non personal information is collected, personal information is not shared.
Identiti Lab Ltd makes cloud backups of all digital laboratory patient cases under a third-party provider, utilising AES-256 encryption. Only your name/reference will be associated with these files under encryption and password protected.
11. Other websites
13. Your rights to data
Your information is held by us with your permission, you have::
– the right to be informed;
– the right of access;
– the right of rectification;
– the right to erasure;
– the right to restrict processing;
– the right to data portability;
– the right to object; and
– the right not to be subject to automated decision-making including profiling.
The right to data portability only applies:
– to personal data an individual has provided to a controller;
– where processing is based on the individual’s consent or for the performance of a contract; and
– when processing is carried out by automated means.
14. How to contact us
– by email
– or write to us at: Identiti Group, Unit 1, Babbage Court, Babbage Road, TQ9 5JE